Hero’s Desire
Tell them what you do, offer, or sell. Be clear
Should answer these questions: What do you do? How does it make my life better?
Problem
What’s getting in the way of your customers getting what they want? (Make sure it’s a problem you solve!)
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Specific example of the problem that includes emotions
Guide – Empathy
Why do you do what you do? Get specific. Talk about your experience, your business and background, how you started, and your company mission.
Guide – Authority
Talk about what your company has accomplished, how you make clients’ lives better, and why they can trust you
Trusted by leading companies
3 simple steps to [solve your customer’s problem]
Tell your customers how easy it is to do business with you.
1. What action do you want your customer to take?
2. What will your customer receive or experience?
3. What results are your customers hoping for?
Testimonials
I struggled to create my website for months! But when I discovered ClearBrand’s Pre-Built WordPress Website, everything changed. I was able to get my new website up and running in a few hours. I love it! And I finally have a website that’s making me money!
Happy Customer
I struggled to create my website for months! But when I discovered ClearBrand’s Pre-Built WordPress Website, everything changed. I was able to get my new website up and running in a few hours. I love it! And I finally have a website that’s making me money!
Happy Customer
What action do you want your customers to take?
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Philosophical Problem / Transition
Tell your customers why they deserve to have their problem solved and how your product will solve it.